In short
Peec AI, Profound and the Semrush AI Visibility Toolkit query AI platforms regularly with fixed prompts and measure whether a brand appears. Peec AI stands out for hosting in Frankfurt, a public DPA and clear metrics. Profound targets large enterprises with a broad feature set, Semrush teams that already keep their SEO data there.
AI answers in ChatGPT, Gemini or Google’s AI Mode do not appear in any classic ranking report. AI visibility tools, often called LLM monitoring tools, close that gap. They ask AI platforms the same questions on a schedule and analyse whether and how a brand appears.
TechTafel compares three vendors: Peec AI, Profound and Semrush’s AI Visibility Toolkit. The basis is the vendors’ public pricing, help and privacy pages as of 13 November 2026.
- 1
Best for: Brands and agencies with strict EU data protection requirements
Peec AI
Peec AI combines hosting in Frankfurt, a public DPA with a full sub-processor list and SOC 2 Type II with clear metrics for visibility, position and sentiment. Limitations: three active models per plan and country limits on the smaller plans.
Pros
- hosting in Frankfurt, DPA published
- visibility, position, sentiment and sources
- unlimited languages on all plans
- API, MCP and Looker Studio connector
Cons
- only three active models per plan, more at extra cost
- smallest plan limited to one country
- 2
Best for: Large enterprises with enterprise requirements and budget
Profound
Profound offers the broadest feature set for large companies, including prompt volumes, agent analytics and SSO. Prices are not public, and the vendor does not state its hosting location. For mid-sized European companies this makes the entry hard to plan.
Pros
- broad platform choice on the enterprise plan
- SOC 2 Type II, SSO via SAML or OIDC
- prompt volumes and agent analytics
Cons
- no public prices
- hosting location not published
- trial with fixed, non-editable prompts
- 3
Best for: Teams already working with Semrush
Semrush AI Visibility Toolkit
The AI Visibility Toolkit adds prompt tracking for ChatGPT, Google AI Mode and Gemini to Semrush. Coverage is narrower than with the specialists, and tracking is desktop only. Existing Semrush users get AI data in a familiar tool.
Pros
- part of the Semrush platform, also bundled as Semrush One
- prompt tracking in more than 220 countries and territories
- prompt research and competitor reports
Cons
- prompt tracking for three platforms only
- desktop results only
- no trial for the toolkit
| Product | AI platforms | Prompt tracking | Tracking frequency | Countries and languages | Pricing model | Free trial |
|---|---|---|---|---|---|---|
| Peec AI | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Bing AI Mode, Naver AI Briefing, ERNIE, Claude (Enterprise) | Yes | täglich / daily | Sprachen unbegrenzt, 1 bis 3 Länder je Plan / unlimited languages, 1 to 3 countries per plan | nach Prompts und Modellen, Zusatzmodelle gegen Aufpreis / by prompts and models | Yes |
| Profound | ChatGPT, Gemini, Google AI Overviews, Google AI Mode (Enterprise), Perplexity (Enterprise), Claude (Enterprise), DeepSeek (Enterprise), Qwen (Enterprise) | Yes | täglich / daily | laut Anbieter 30+ Sprachen, 150+ Regionen / per vendor 30+ languages, 150+ regions | Enterprise-Pakete auf Anfrage, kostenlose Testversion / enterprise packages on request, free trial | Yes |
| Semrush AI Visibility Toolkit | ChatGPT, Google AI Mode, Gemini, Google AI Overviews (laut einzelnen Hilfeseiten), Perplexity (Brand Performance) | Yes | täglich, nur Desktop / daily, desktop only | Prompt Tracking in 220+ Ländern und Gebieten / 220+ countries and territories | Toolkit-Abo oder Teil von Semrush One / toolkit plan or part of Semrush One | No |
Methodology and criteria
- Platform coverage: Which AI platforms the tool queries and in which plans. Weight 25 percent.
- Prompt tracking & analysis: Tracking frequency and metrics such as visibility, position, sentiment and sources. Weight 25 percent.
- Privacy & data location: Vendor location, hosting region, DPA, sub-processors, certifications. Weight 20 percent.
- Pricing model & transparency: Public prices, entry level, limits on prompts, countries and models. Weight 15 percent.
- Integrations & export: API, MCP, Looker Studio connector, exports. Weight 15 percent.
The editors assess each tool against five criteria: platform coverage (25 percent), prompt tracking and analysis (25 percent), privacy and data location (20 percent), pricing model and transparency (15 percent), and integrations and export (15 percent).
The assessment relies solely on information the vendors document publicly, retrieved on 13 November 2026. TechTafel did not measure data quality itself. The ranking is an editorial assessment for companies in Europe, not a test result. Our methodology page explains the approach.
What do AI visibility tools measure?
The tools ask AI platforms the same questions on a schedule and record the answers. These questions are called prompts, for example “Which accounting software suits tradespeople?”. The tool then checks whether a brand is mentioned, in which position, in what tone and with which sources. This produces metrics such as visibility, position and sentiment.
The measurement complements classic SEO data. Since 2026, Search Console has reported impressions in Google’s AI features, as our article on AI Overviews and AI Mode shows. It does not cover ChatGPT, Perplexity or Gemini. Anyone who wants visibility there needs a separate measuring tool, which provides the basis for Generative Engine Optimization.
The tools side by side
The differences lie less in the basic principle than in coverage, pricing logic and data location. The table summarises the publicly documented information. TechTafel does not quote exact prices because they change often. Current amounts are on the vendors’ pricing pages.
Peec AI | Profound | Semrush AI Visibility Toolkit | |
|---|---|---|---|
Headquarters | Berlin, Germany | New York (per vendor) | Boston, USA |
AI platforms | ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Bing AI Mode, Naver, ERNIE, 3 active models per plan | ChatGPT, Gemini, AI Overviews in the trial, up to 10 platforms on the enterprise plan, including Claude and Perplexity | Prompt Tracking: ChatGPT, AI Mode, Gemini, Brand Performance adds Perplexity |
Tracking | daily | daily | daily, desktop only |
Prompts at entry level | 50 | 50 preset prompts in the trial | 25 in the toolkit, more in Semrush One |
Countries and languages | unlimited languages, 1 to 3 countries, unlimited on Enterprise | per vendor 30+ languages, 150+ regions | Prompt Tracking in 220+ countries and territories |
Pricing model | by prompts and models, medium entry level, trial | enterprise on request, free trial | toolkit plan or Semrush One, medium entry level, no trial for the toolkit |
Data and GDPR | Google Cloud Frankfurt, DPA with sub-processors published, SOC 2 Type II | SOC 2 Type II, hosting location not published | processing by Semrush Inc. (US) under Standard Contractual Clauses |
Integrations | API, MCP, Looker Studio connector, exports | API, SSO, CSV and JSON export on Enterprise | part of the Semrush platform |
On platform coverage, Peec AI offers the widest choice on its standard plans: eight platforms, including Naver and ERNIE for Korea and China. However, only three models are active per plan, and more cost extra. Profound covers up to ten platforms on its enterprise plan and, by its own account, captures answers in the browser rather than through the models’ APIs. For Semrush, the prompt tracking guide describes ChatGPT, Google AI Mode and Gemini, while other help pages also list AI Overviews.
The entry-level scope differs too. Peec AI starts with 50 prompts tracked daily. Profound’s trial runs for seven days with 50 preset prompts, one region and one language. The Semrush toolkit includes 25 prompts, and the Semrush One bundles raise the limit to 50, 100 or 200.
Privacy differs markedly. According to its data processing agreement, Peec AI hosts mainly in Frankfurt and lists every sub-processor with location and legal basis. These include US services such as OpenAI and Perplexity, since no tool of this kind works without querying the AI providers. Profound states SOC 2 Type II but no hosting location. According to its privacy policy, Semrush processes data at Semrush Inc. in the US and covers transfers with Standard Contractual Clauses.
Five questions help with the choice:
Platforms: Which AI systems does your audience actually use, and are they included in the plan you want?
Markets: How many countries and languages do you need, and does the tool count them against a limit?
Privacy: Is a DPA available, where are the servers, and which data goes to the US?
Further processing: Do you need an API, Looker Studio or MCP, and from which plan are they available?
Budget: How many prompts do you realistically need, and what do extra platforms or countries cost?
Which tool suits whom?
Peec AI
Peec AI suits brands and agencies that must document data protection. The public DPA makes review by data protection officers easier. TechTafel assesses the tool in detail in our Peec AI review.
Profound
Profound targets large enterprises. SSO, dedicated account teams and a prompt volume dataset point to large organisations. Without public prices, however, the cost can only be estimated after a sales call.
Semrush AI Visibility Toolkit
The Semrush toolkit suits teams that already do their SEO work in Semrush. AI data then sits next to keyword and competitor data. For classic SEO suites, see our SEO tools comparison. If you would rather outsource the work, our GEO agency comparison lists providers.
For most companies in Europe, Peec AI is the first choice when data protection and transparency matter. Profound suits large enterprises with an enterprise budget, Semrush teams that already keep their SEO data there.
Start with prompts based on real customer questions and measure for at least four weeks. Only then can you tell fluctuations from trends.
Frequently asked questions
What is an AI visibility tool?
An AI visibility tool regularly queries AI platforms such as ChatGPT, Gemini or Google’s AI Mode with fixed prompts. It measures whether, how often and in what context a brand appears in the answers and which sources the AI cites.
How many prompts do I need?
It depends on your topics and markets. The entry plans include 25 (Semrush) or 50 prompts (Peec AI). That is enough for a first overview, but usually not for several markets or product lines, because individual AI answers fluctuate strongly.
Can the tools be used in line with the GDPR?
All three vendors describe GDPR measures. Peec AI publishes its DPA including sub-processors, and Semrush relies on Standard Contractual Clauses for transfers to the US. Check the hosting location and transfers to the US before signing.
Does Search Console replace such a tool?
No. The Search Console report on generative AI shows impressions in Google’s AI features. It does not cover ChatGPT, Perplexity, Claude or other platforms, and it does not yet show clicks or queries.
Sources
- Peec AI Pricing , Peec AI GmbH , 2026-11
- Data Processing Agreement v2026-10-19 , Peec AI GmbH , 2026-10-19
- Profound Pricing , Profound , 2026-11
- Official information about Profound , Profound , 2026
- Profound achieves SOC 2 Type 2 , Profound , 2025-06-10
- AI Visibility Toolkit , Semrush Knowledge Base , 2026
- Prompt Tracking , Semrush Knowledge Base , 2026
- Semrush One , Semrush Knowledge Base , 2026
- Semrush Privacy Policy , Semrush , 2025-10-13
